It's all about the numbers.
Any area of business and for any size budget
Search Engine Marketing (SEM) is a broad term for a range of advertising options associated with displays on search engines, usually based on specific search-terms relevant to your business/website. A common term for this sort of online marketing is pay-per-click (PPC) which is a reference to the specific pricing model where you pay a given price for everyone click your advert gets, as opposed to other pricing methods such as pay-per-impression (PPI) which is based on views, or cost-per-month (CPM) which is a flat monthly fee regardless of clicks/views.
SEM should form part of any digital strategy because it allows your website and business to be shown to a potentially highly converting audience, and with a broader range of terms than is feasible with organic SEO. We offer fully managed campaigns on your behalf and can work with budgets from as little as £300 per month. Campaigns we run for clients currently include search engines like Google and Bing, and on social networkings such as , Facebook, Twitter and LinkedIn as well as niche sites like MumsNet. These latter campaigns are often targeted to specific user demographics and interests as opposed to search terms, and can be incredibly profitable if done correctly.
One of the best things about most SEM methods, is that they work for any area of business and for any size budget. Furthermore, SEM campaigns often scaled incredibly well. For example, if you are seeing conversions markers such as lead generation, contact submission, or product purchase, from a budget of £300 a month, then the you scaled this to £1000 a month and you should see proportionate gain.
For any SEM campaign to be successful it needs to managed correctly. This requires the balancing of many variables, which should be informed through analysis, yet to the uninitiated a wall of numbers and campaign statics can be daunting. Our campaign management is heavily influenced by our teams background in experimental psychology and multivariate statistics. This unique knowledge base and skill set of areas such as behaviour modelling, and message framing and a high level of statistical competency makes our systems unique so you know your budget is being used efficiently.
Each month you will receive detailed reports from us outlining results from the month just gone, and proposals for the month ahead. Example ongoing modifications include search term targeting, message framing and bid management. Of course the most important part of any campaign is conversions, these will also be tracked and inform future campaign spend.